The toy stores will range in size from 1,000 square feet in smaller locations to up to 10,000 square feet in flagship Macy’s in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The Toys “R” Us footprints may expand during the peak holiday season.
The stores will open beginning in late July through October 15th. Macy’s plans some customer-friendly perks, including demonstration tables for new toys and a life-size Geoffrey giraffe photo opp.
The once-storied toy store went bankrupt and closed all its stores in 2018. It has attempted several unsuccessful comebacks via various owners.
WHP Global bought the toy retailer from Tru Kids Inc., which took over the failing brand in a liquidation sale. Tru Kids had opened stores in New Jersey and Texas, but it closed them in early 2021 because of the pandemic.
The company said in its first-quarter earnings report that its toy sales were 15 times higher than the comparable period prior to the partnership.
Prior to the deal Macy’s sold toys in its main stores, “store-within-a-store” Backstage locations and freestanding stores Market by Macy’s and Backstage.